DeliVita is an independent British brand based in Huddersfield, West Yorkshire that has designed and created a stylish, portable, handcrafted, wood-fired oven, alongside a range of purpose-made accessories. The name DeliVita derives from the words ‘delicious life’. Joe comes from an Italian family so food and family have always been at the heart of every occasion; he wanted to create a brand which fuses British innovation and craftsmanship with Italian family heritage.  

DeliVita started working with a Department for Business and Trade (DBT) International Trade Adviser in 2017 to get an idea of how to attend shows in Europe, with a further look into how they could potentially break into the US market. Keen to understand how attending these shows could prove beneficial to overall sales and the development of the company, DeliVita attended the ‘Spoga Gafa’ in Cologne, 2018. At the show, they were able to demonstrate the ovens in use, showing prospective customers their full potential.

Joe Formisano, CEO, explains how since starting exporting, the company’s business has doubled its turnover, as well as breaking into markets that were at one point inconceivable.

 “The DeliVita brand now has such a widespread reach and high-profile reputation that we now have more companies asking to stock our ovens than ever before. The growth in our businesses from exporting has also allowed us to increase our staffing, purchase new premises and expand on our manufacturing. We really don’t believe this would have been possible without the support we received from DBT who have helped to start the exporting process.”

What advice can you share with others looking to export?  

Exporting can be a very daunting business if you haven’t done this before – it can be a lot to take in and takes time to get it right. Getting in touch with your local DBT team is the way forward and we have found this to be the best choice we ever made! 

Our DBT adviser offers us a great deal of support and knowledge, and is on hand to answer any questions we have, big or small.  

In a sentence, what does exporting mean to you? 

For us, exporting means growth and expansion. It creates exciting new opportunities for us every day.

Business supported and case study obtained through the Department for Business and Trade.

Find out how the Department for Business and Trade can help you.


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