With a strong track record serving businesses in the experiential marketing, gaming and sports marketing sectors, their client base includes adidas, Hisense, Reebok, Dr Oetker, Jet2.com and Haribo.

IMA-HOME is a top 30 agency, Google Partner and a Meta Business Partner; and has been listed in The Sunday Times Virgin Fast Track 100 and named as one of the Top 1000 Companies to Inspire Britain.

Having grown to a 420-strong team and now with a turnover of £85m, IMA-HOME is still headquartered in Leeds where 350 colleagues are based, as well as having growing offices in New York, London, Amsterdam, Munich and Sydney.

Joining forces

Dave Sewards, Founder and CEO of HOME, who is now chair of IMA-HOME, explains: “Bringing together two agencies of a similar size has been a complex process, but has given us complementary skills, the scale to pitch for much larger, global clients and has also extended our geography – having built a 25-strong team in New York, we are confident that we have the feet-on-the-ground to provide a seamless service both sides of the pond."

“With our global presence, Leeds remains the engine room for the majority of our work. Most members of our board are Yorkshire born-and-bred, and the roots of both IMA and HOME are in the rich talent coming out of the region’s excellent universities, particularly in the tech industry. West Yorkshire offers such a great quality of life that many graduates are keen to stay here, as long as they can secure the challenging career opportunities they want."

“The combination of our strong track record in the gaming, experiential events marketing and sports and retail campaign delivery, together with the innovative digital marketing expertise developed here in the UK, is what makes us globally unique."

"The strength of a decade’s long record with brands such as Red Bull and adidas, and having our own US office, gives us a huge opportunity to take our European sports and experiential portfolio to the States at a time when the Olympics and World Cup offer fantastic opportunities for us."

“In addition, our gaming marketing playbook where we are recognised as a world leader, makes us one of only a handful of experts in the world who know how to market digitally and acquire new customers in the rapidly-expanding US gaming sector. Already, our US clients include BetMGM, ResortsCasino.com and Golden Nugget Online Casino, and, over the next five years, we expect the big growth for our business to be US-based as more states open up to gaming."

“With 40% of our business currently in the States, and expected to rise to 50% next year, we plan to seed offices in the US with talent from the UK as well as continuing to grow the team in West Yorkshire. Given the strength of the skillsets and services here, as well as current exchange rates making it more attractive than ever to outsource to the UK, we are committed to Leeds remaining the heart of our business.”

Dave Sewards

Group Chairman, IMA-HOME

Business supported & Case study obtained through Great British Marketing.

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